Celebrity Powerhouses: Brands That Skyrocketed With Star Power

A look into how celebrity ownership fueled the growth and sales of successful brands


March 22, 2023

GM. This is the DealMaven Newsletter. We’re the Deadpool of business and acquisition newsletters; action-packed and relatable with a track record of being awesome.

Here’s what we’ve got for you today:

  • Ryan Reynolds recent sale of Mint Mobile for 1.35 billion

  • Top marketplaces to find creators

  • Money meme of the day

Hollywood to Boardroom

From Hollywood actors to music moguls, celebrity entrepreneurs have capitalized on their fame and influence to grow their businesses at an unprecedented rate. The recent sale of Ryan Reynolds' Mint Mobile to T-Mobile for a staggering $1.35 billion just proved he’s more than just Blake Lively’s arm candy.

This is a prime example of how stars can use their clout to build and sell successful brands. In this article, we will explore other celebrities who have followed a similar path, highlighting the businesses they've built and the remarkable sales figures they've achieved.

George Clooney - Casamigos

Academy Award-winning actor George Clooney, alongside partners Rande Gerber and Mike Meldman, founded Casamigos Tequila in 2013.

Originally created for personal use, the tequila brand became an overnight sensation, with Clooney's star power playing a significant role in its success.

In 2017, British beverage company Diageo purchased Casamigos for a whopping $1 billion, making it one of the most successful celebrity-backed brands in recent history.

Reese Witherspoon - Draper James

Oscar-winning actress Reese Witherspoon launched her southern-inspired lifestyle brand, Draper James, in 2015.

With a focus on fashion, accessories, and home decor, the brand has enjoyed rapid growth thanks to Witherspoon's dedicated involvement and strong social media presence.

Although the brand hasn't been sold yet, its valuation has continued to rise as it expands into new markets and product lines.

Dwayne "The Rock" Johnson - Teremana Tequila

Following in the footsteps of George Clooney, Dwayne "The Rock" Johnson founded Teremana Tequila in 2020.

The Rock's active engagement with fans and followers on social media has helped Teremana become one of the fastest-growing tequila brands worldwide.

While the brand hasn't been sold yet, its remarkable growth and popularity suggest it could fetch a significant sum in the future.

Kylie Jenner - Kylie Cosmetics

In 2015, reality TV star and entrepreneur Kylie Jenner launched Kylie Cosmetics, which quickly became a global phenomenon.

With a strong social media following and a dedicated fanbase, the brand's value skyrocketed in just a few short years. In 2019, beauty giant Coty Inc. acquired a 51% stake in Kylie Cosmetics for $600 million, valuing the company at nearly $1.2 billion.

50 Cent - Vitamin Water

In 2004, rapper and entrepreneur 50 Cent (Curtis Jackson) took a minority stake in Glacéau, the parent company of Vitamin Water. Through strategic endorsements and marketing campaigns, he helped the brand gain significant market share.

In 2007, The Coca-Cola Company acquired Glacéau for a massive $4.1 billion. Although 50 Cent's exact earnings from the sale remain undisclosed, it is estimated that he made around $100 million from the deal.

Celebrity ownership can be a powerful force in growing and selling brands. The successes of Mint Mobile, Casamigos Tequila, Draper James, Teremana Tequila, Kylie Cosmetics, and Vitamin Water demonstrate how star power can fuel rapid growth and lucrative sales.

As celebrities continue to harness their influence and entrepreneurial spirit, we can expect to see more groundbreaking business ventures and sales in the future.

Want your own celebrity figure promoting or being the face of your brand?

Here are some marketplaces where you can partner with other creators and influencers:

  1. Grin - Grin is the world’s first creator management platform, turning brands into household names through the power of authentic content creator relationships.

  2. Upfluence - More than just an Influencer Marketing Platform. Turn creators into revenue.

  3. Creator.co - Drive customers with Creators & Influencers. The all-in-one platform to scale influencer and affiliate marketing campaigns.

  4. Klear - A powerful and easy-to-use influencer marketing platform that handles even the most advanced needs in a delightful and intelligent way.

  5. NeoReach - Run World Class Influencer Marketing Campaigns. NeoReach enables world class original influencer campaigns for leading brands and Global Fortune 500s.

  6. Shopify Collabs - Find influencers who drive sales. Collaborate with creators to promote your products to new audiences.

  7. TikTok Creator Marketplace - All your creator marketing tools in one place. Collaborate with creators based on your industry, budget, and business goals


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That's a wrap for today. Go get that booty & see ya (DATE OF NEXT NEWSLETTER)! If you want more, be sure to follow our Twitter (@DealMavenio)


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