Get the 5-minute newsletter keeping thousands of founders in the loop.
Gday Mates! Here's what we have for you today:
It is a good time to be a media and content company 🚀 🚀 🚀
Content and media companies have been in high demand for the last year 💰 💰 💰, and it does not look like the demand is slowing down anytime soon.💥
The trend is not just limited to a bunch of content aggregators 🤓, but companies outside the internet marketing and media space with software companies 💻 being chief among them. We’ve read about large software acquisitions, but there is even more opportunity for smaller niche content and media businesses.
What has changed?
Companies have realized that it is easier and more effective to just sell to an audience that they own, rather than rely on outside vendors. In other words, "why don't I just go out and buy that targeted audience that this niche content/marketing company created."
They can sell directly to the potential customer without exclusively relying on paid ads and social media. And companies need original content to engage with their customer base, which is commonly seen in the entertainment industry where stream services like Disney+ and Netflix cannot get enough C+ content.
There are two types of buyers looking to gobble up these content and media companies:
(1) Dump more money and watch it grow - the buyer purchases the money-making secret and just dumps more money into 💵 💪
(2) Strategic buyer (more common)- content and media business has an audience that attracts snowboarders, and the strategic buyer sells snowboard apparel 🏂
Why are these media and content businesses ready for acquisitions?
The content and media business has a built-in asset in the form email lists, SEO traffic, Facebook groups, and other end user information that can immediately add value to the buyer.
If the content business is already monetized, it can fetch an even larger multiple on the final sale, so if you can grow a niche audience that generates revenue at the a . . .🚀 🚀 💵 💵.
TODAY'S EDITION IS BROUGHT TO YOU BY
DEALMAVEN'S NEWEST ACQUISITION MEDIA ACQUIRE
DealMaven Has Just Acquired MediaAcquire! 🎉
MediaAcquire is one of the leading platforms to buy and sell media assets like:
Make sure to join the waitlist and stay tuned for the relaunch happening VERY soon
Whether you’re a founder or buyer looking to buy and sell Media Assets. MediaAcquire has the tools, experience, and people to help you achieve those goals.
Join us at MediaAcquire and make your 2023 a year to remember.
For the love of Media Acquisitions! 🤘
Here are a few media, advertising, and content businesses that are available:
Have you ever thought about measuring the ROI on creating content?
(1) How much does it cost you to create the content? Good and creative content takes time, skill, and focus to get it right. Add up your in-house labor costs, the freelancer's rate, software subscription fees, graphic design costs, and other vendors (i.e. SEO consultant, videographer, programmer, etc…)
(2) How much does it cost you to promote the content? You have great content, and now you spend time and money to get it to the right audience. Add up your in-house labor costs, as well as any expenses for search ads, social media ads, media placements, and/or email marketing.
(3) What is the end value of your sales? You probably have a CRM or marketing lead related software that should include details about where your sales originated, alongside hard numbers regarding the total value of each sale. If you don't, there are plenty of options out there.
(4) Calculate - ROI = [(Net return – Costs) / (Costs)] x 100
As an example, let’s say you earned $5,000 in sales from your original content that cost you $4,000 to produce.
Your ROI would come out to be [($5,000-$4,000) / $4,000] x 100, or 25%.
"Turnkey" Medical Screening Company For Sale - an established medical screening company is looking for a buyer to take over its streamlined operation with long-term customer relationships. It specializes in performing onsite medical screening (heart disease, vascular disease, cancer, and COVID) for a wide variety of companies. Preventive healthcare is a rapidly growing industry and this onsite screening provides a "win-win" proposition for any company looking to include an additional benefit for its employees at a reasonable cost.
That's a wrap for today. Go get that booty & see ya next week! If you want more, be sure to follow our Twitter (@DealMavenio)
Reply to this email with your contact info and we’ll get in touch.
When you’re ready, here are some ways we can help you:
1. Get access to private deal flow, insights and playbooks on acquisition trends that you can implement in a weekend, and a community who can help you make deals happen.
2. Work closely with us to sell your business. Let us do the hard work for you while you focus on growing your business.
3. Done for you acquisitions? That's right we are looking to bring on 5 new clients this month where we will guarantee you a media acquisition in the next 90 days. If you're interested click here and schedule a call to see if it's a good fit.
5-minute newsletter keeping thousands of entrepreneurs in the loop.